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Inspiring Across Generations (IAG) 2024

Embracing Your Why: Activate Purpose to Create Shared Identity
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Event Details

Date: Saturday, November 9, 2024

Time: 9:30 AM - 6:00 PM PT

Venue: Neuehouse Venice, 73 Market St, Venice, CA

Admission: Members: $150  I  Non-Members (IAG Only): $175  I   Non-Members (IAG + 1-year Professional Membership): $250  |

Students: $75

​Attire: Business Casual

Description

Unlock your potential at the Ascend Los Angeles Metro Chapter's IAG conference as we embark on a journey to embrace your ‘why.’ Through inspiring personal stories and engaging discussions, we’ll explore how our cultural heritage and shared experiences can define our purpose and shape the way we lead.

 

Whether you're at the beginning of your career or a seasoned professional, join us for a day of meaningful connections, fresh insights, and inspiration. Together, we’ll support one another in pursuing our unique paths and making lasting contributions to our communities and careers.

Agenda

 9:30 AM - 10:00 AM

Check-in & Mingle

10:00 AM - 10:15 AM

Opening Remarks

10:15 AM - 11:30 AM

11:30 AM - 12:30 PM

12:30 PM - 2:15 PM

Lunch & Networking

3:15 PM - 4:30 PM

4:30 PM - 5:00 PM

Breakout Session Report Out and Closing

5:00 PM - 6:00 PM

Social Hour & Networking

Speakers

Morning Featured Speakers

Morning Featured Speakers
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Brandy Han

Executive Vice President

Capital Markets

City National Bank

Brandy Han is Executive Vice President of Capital Markets at City National Bank and serves on the company’s Senior Management Team. She oversees loan syndications, interest rate risk management sales, foreign exchange sales, global markets trading and risk, and international banking and trade finance, which includes supply chain finance.

Brandy has more than 20 years of credit and capital markets experience at large financial institutions. Prior to joining City National, Brandy served as a director in the asset‐backed securities origination and structuring team at UBS Securities in New York City. Before that, she held various roles focused on debt capital markets at Banc of America Securities (and its predecessor FleetBoston Financial) and ABN AMRO Bank.          

                         

Brandy serves as the executive sponsor for the bank’s Women’s Network, Asian American Network and LGBTQ Alliance Colleague Resource Groups.   

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Josie Brown

SVP, Brand, Marketing and Content 

Team Liquid

A dynamic brand storyteller, Josie Brown brings 20 years of global marketing experience for some of the world’s most iconic and beloved brands. Known for being kinetic, sharp, and daring, Josie combines an enterprising approach with a fearless attitude to explore new methods, expand comfort zones, and inspire bold thinking.

Originally from New Zealand, Josie has worked across the globe, including in London, New York, and Los Angeles, and currently serves as SVP, Brand, Marketing and Content at Team Liquid. Driven by a passion for pop culture, anthropology, and the arts, Josie infuses these elements into the work she champions.

For Josie, redefining and tailoring processes is one of two favorite team sports—the other being the thrill of finding that elusive piece of the puzzle to reach the "aha" moment.

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Katie Soo

Chief Operating Officer

DICE

Katie Soo is the Chief Operating Officer of DICE, the leading independent music ticketing platform in the world. An award-winning global media and technology marketer with an undeniable track record in building disruptive brands that transform traditional industries, Katie has helped build some of the most iconic and culturally significant entertainment companies such as DC Universe, Hulu and HBO Max.

 

In addition, Katie was elected as the first woman Chairman of Asia Society Southern California’s Board, and Co-Founded AWE, Asian Women Empowered, an initiative focused on increasing AAPI women in boardrooms. 

 

Katie’s work has garnered awards from AdAge, Adweek, Promax, Webbys, Clio, Digiday, and the Shorty Awards for both creative storytelling and digital products.

Afternoon Featured Speaker

Afternoon Featured Speaker
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Grace Wu

Executive Vice President

Entertainment Casting

NBCUniversal Television and Streaming 

Grace Wu serves as Executive Vice President, Entertainment Casting, NBCUniversal Television and Streaming in a role that was created for her in 2021. In this post, Wu is responsible for overseeing both scripted and unscripted casting and talent across the division’s entertainment platforms, including NBC, Bravo, E!, Oxygen, SYFY, Universal Kids and USA Network as well as streamer Peacock.        

    
Wu joined NBC in 1999. During her tenure at NBCUniversal, she has supervised the casting of NBC series such as “Freaks & Geeks,” “Friday Night Lights,” “Parenthood,” and “This Is Us,” as well as upcoming series “St. Denis Medical” and “Grosse Pointe Garden Society.”


Wu began her career in entertainment casting as an assistant on the feature film "In & Out," starring Kevin Kline. She transitioned into television when she joined Liberman/Hirschfeld Casting, where she worked on such critically acclaimed shows as "Seinfeld" and "The Larry Sanders Show."

Moderator

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Hetty Chang

Reporter

NBC4

Hetty Chang is an Emmy Award-winning reporter for NBC4. She covers stories across the Southland, with emphasis in the Orange County, Long Beach and South Bay communities. She can be seen weekdays on NBC4 during the 5 p.m., 6 p.m., 7 p.m., and 11 p.m. newscasts. Chang joined the station in 2013. Chang, a Southern California native, is honored to report alongside the most respected journalists in the Southland. She returns to NBC4 after serving a digital media fellowship at the station through a pilot program between NBC4 and the Asian American Journalists Association in 2011. Under the fellowship, Chang worked closely with the station’s digital media team and gained valuable experience across multiple media platforms. Previously, Chang reported for the NBC stations in Reno and Las Vegas, and LA Cityview Channel 35. ​An Emmy Award-winning journalist, Chang quickly gained the respect of her colleagues as a hard worker and tenacious reporter. She has covered a number of memorable stories that have garnered national attention.  Most recently, she reported live from The 2018 Winter Olympics in PyeongChang, South Korea, providing around-the-clock reports for more than three weeks in the heart of Olympic Village.  Chang held memorable interviews with several U.S. athletes, including figure skaters Nathan Chen, Mirai Nagasu and Adam Rippon as well as three-time Olympic champion snowboarder Shaun White. ​Previously, she also provided in-depth coverage from Las Vegas of the worst mass shooting in modern history, the murder manhunt for ex-LAPD officer Christopher Dorner. She has also been recognized for her coverage of the OJ Simpson robbery case and her award-winning coverage of Nevada's hard-hit economy. Chang also conducted one of Barack Obama’s last interviews before he won the 2008 presidential election. Chang is passionate about the diversity and culture in Southern California and believes that many of the most intriguing stories come out of such communities. She feels responsible for reporting timely and accurate news and is privileged to be in a position to deliver information that has an impact on viewers. ​While she loves the adrenaline of breaking news, Chang has a passion for stories that tug at the heart strings. Some of her favorite pieces involve humble people who do great things for others and never seek attention for their kindness and generosity. ​When not working, Chang enjoys spending time with family and friends, which usually includes eating a good meal. She is grateful to be back in Los Angeles after 10 years and values spending more time with her family who also lives in the area. ​Chang is fluent in Mandarin and continues to improve her Spanish on the job. She is a member of the Asian American Journalists Association, a non-profit organization that encourages professionals to consider careers in journalism and news management. ​Chang grew up in Cerritos, CA, and in 2018 was recognized by the City of Cerritos for her distinguished broadcasting career and contributions to the community.  ​She received her B.A. in Sociology and Asian American Studies from the University of California, Los Angeles.

Postcard Activity

Postcard Activity

Facilitator

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Calvin Chen

Executive Coach

Calvin Chen Coaching International

Facilitator

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Thao Truong

Marketing Director

The Walt Disney Company

Concurrent Sessions

These hour-long sessions will explore generational dynamics, DEI advocacy, and community engagement.

Breakout Sessions
Breakout Session #1
Managing Generational Differences

Participants will kick off by working in multi-generational teams to build towers—a fun and hands-on activity that highlights different approaches to problem-solving. Following the activity, our panel of speakers from various generations will lead an insightful discussion on key topics like mentorship, work-life balance, and communication styles. Together, we'll explore how to effectively bridge generational gaps and share strategies for fostering collaboration and mutual understanding in today’s diverse workplaces.

Panelist

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Lili Huang

Principal

CliftonLarsonAllen

Panelist

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Simon Twu

Actor

Panelist

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Josh Brunnenmeyer

Regulatory Reporting Analyst

City National Bank

Facilitator

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Cheryl Twu

Talent Strategy Lead

Deloitte

Breakout Session #2
Advocating for DEI

Participants will kick off by working in multi-generational teams to build towers—a fun and hands-on activity that highlights different approaches to problem-solving. Following the activity, our panel of speakers from various generations will lead an insightful discussion on key topics like mentorship, work-life balance, and communication styles. Together, we'll explore how to effectively bridge generational gaps and share strategies for fostering collaboration and mutual understanding in today’s diverse workplaces.

Speaker

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Amanda Kim

Integrated Planning Manager

The Walt Disney Company

Breakout Session #3
Company to Community

Discover how your career purpose and your "why" can enhance your professional journey and contribute to a well-rounded life that impacts how you show up for your community. This session features Leadership Education for Asian Pacifics (LEAP), a pioneering organization dedicated to empowering Asian and Pacific Islanders (APIs) through leadership, advocacy, and policy initiatives. Explore how LEAP’s mission and programs can inspire you to make meaningful contributions both within your organization and in the broader community. Leave with tools and insights to enrich your personal, professional, and community life, creating lasting impact in all areas.

Facilitator

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Elaine Chiu

Program Manager

Leadership Education for Asian Pacifics (LEAP)

Facilitator

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Winston Chang

Lead Human Capital Management Consultant

Deloitte

Facilitator

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Amy She

People Operations Senior Manager

PwC Global Network

Program Partners

Jade

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Bronze

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With Support From

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Safety of our guests is paramount to Ascend. Attendees are responsible for monitoring their own condition and agree to comply with the safety, hygiene and CDC identified pandemic level communicable illnesses (including COVID-19) guidelines established by relevant health authorities. We request that attendees not attend an event should they test positive or if they experience COVID symptoms prior to the event.

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